Companies around the world use social media in a number of ways to promote products, gain new interest from potential customers, to gain interest!
MISSGUIDED!
Missguided is a clothing company with stores bases around the UK, to branch out they also have a website launched, as well as various social media.
These include: Facebook, Twitter, Instagram, YouTube, Pintrest, Tumblr, BlogSpot, Snapchat and Polyvore.
The more you have the wider audience you can reach.
You can access all the social media links on their website, they are displayed clearly at the bottom right hand side of their webpage and are clearly identified by each logo.
SNAPCHAT
"Snapchat will be your all access backstage pass to HQ. You’ll get to see what goes on behind-the-scenes and have exclusive sneak peeks of products before they hit the site.
The Snapchat secret society will be treated to exclusive offers and competitions. You’ll be there with us on our campaign shoots and exciting events, seeing the action live as it happens."
FACEBOOK
With their facebook page they have managed to reach an audience of 870,056!!!
The people who have liked this page are able to message the page directly and have any questions answered with an average hour being the reply time.
Misguided use their facebook to promote products that they are selling, users can like the images and share them with friends. As well as misguided providing a link with each product so that the followers can click and go straight to the item listed on their website for a quick an easy purchase.
INSTAGRAM
With 1.2million followers instagram is one of misguided most successful social media sites.
They promote interest by launching competitions within instagram (the followers screenshot and share the specific image on their feed to be entered then misguided will do a lucky dip with the entrants to select a winner). They promote upcoming events for the company a long with new clothing launches.
One imaged gained 10.2k likes alone!
Users can also comment and tag friends in the image!
COMPETITIONS!
Missguided run competitions regularly, the main way they do this is through the website!
All you have to do is enter in your details on the website and they may request you like their facebook, twitter or share the image on instagram.
They also allow you to share the competition on Facebook/Twitter once you have entered so your friends can enter too!!
BLOGGERS
Bloggers are a great way for companies to get their name out there, and misguided is no exception to using them.
InTheFrow a well known and popular blogger with women from early teens to late twenties, often reviews purchases from misguided helping them spread their name. And has also featured in misguided adverts/campaigns
COLLABORATIONS
If you look on the Missguided page you will see a section called MEET THE BABES!
In this section you can see all the women the have collaborations with, this means they will feature in their blog/website etc. They may send them items for the woman to model but all in all it is a great way to reach a larger audience and get their products out there!
WAS IT SUCCESFUL?
Well on facebook they managed to reach 570,086 and on instagram a further 1.2million.
IntheFrows instagram alone has 504k followers, in which they are regularly featured.
So using social media alone they have managed to reach a large audience, increasing the interest in their brand and their products. If you wouldn't consider that a success then I think you better lower your standards of what you consider a success.
There facebook total page likes is up 0.2% but this week it is down 3% this may be because they have reached the majority of their target audience!
On average there Facebook likes are on the up this may be down to the constant advertising, through social media, collaborations, and tv adverts!
FULLLIPS!
"Finally, a tool for fuller, healthier-looking lips without the injections or chemicals. Small enough to carry in your makeup bag, simply use the Lip Enhancer before applying your lipstick or lip gloss"
Full lips uses a number of social media platforms, these include: YouTube, instagram, Facebook and twitter.
The icons linking you to each platform is clearly position at the top right hand side of there website where it can easily be seen.
YOUTUBE
FullLips uses YouTube for many reasons, the use it to demonstrate their product, they have videos specific for information and answering questions, videos about the press coverage they have received and also videos of customers reviewing their product. On their YouTube they have managed to hit over a million views on one of their videos!! This is over a million people who have seen their product and are not potential buyers
FACEBOOK
FullLips have a Facebook page which they use for advertising their product by posting reviews on their product and also posting up any offers that they may have on at that moment in time. They have managed to reach a total of 13,,061 likes since launching the page. For an American based company this lets people worldwide find out about their product, meaning they can sell worldwide! The popularity has allowed them to have more stock in stores around the USA!!
There is also a button titled "SHOP NOW" clicking this will redirect you automatically to their website so you can purchase their product.
INSTAGRAM
Full lips uses instagram to feature their product to users as well as post pictures of people who have used their product, a long with other material they think that their followers may be interested in such as make-up looks as well as running competitions for their followers. They have managed to grab a whopping 199,000 FOLLOWERS!!!
Their most recent image managed to gain 1,272 likes in 2 hours!
COMPANY PROMOTIONS!
FullLips is no stranger to featuring other companies on their page and this is usually in exchange for a share for share. Meaning once they have featured the company, that company will feature FullLips in return for the favour. For example they regrammed a pictured by Ricky NYC, then Ricky NYC posted a picture featuring FullLips. It's one of the many ways that companies use social mead and interact with other businesses.
COMPETITIONS
FullLips run countless competitions on instagram to involve the customers in. They share a selected image with their follows which they then share with their followers and so on. They then pick a random winner out of the people who have shared this image and liked/followed their page.
CUSTOMER FEATURES
FullLips feature their customers across their social media regularly, this could be just an image of them using their product or the customers review posted and featured on their page. FullLips is very big on maintain a good relationship with their customers and this can be seen throughout all their social media accounts.
WAS IT SUCCESSFUL?
With 13,061 likes on Facebook, 199,000 followers on Instagram and over 3,000,000 views on YouTube since they joined in 2013. I can happily say that their social media campaign has been a success, there are brand that is well known and have stockists around the world. Check out FullLips!
On average Facebook likes are up a total on 0.3% but this week they are down 7.3%.
This could be due to the fact that the Kylie Challenge has lost popularity since it was revealed that she had in fact used lip fillers.
People are still talking about the product though and they are still growing.
ANASTASIA BEVERLY HILLS!
Anastasia Beverly Hills is a makeup company based within the USA. They are a well known popular brand over there and are now starting to migrate over to the UK. They use a various range of social media accounts and these include: Facebook, YouTube, Twitter, Pintrest, Instagram and a blogger account.
A link to these accounts are clearly marked at the bottom left hand side of their webpage.
FACEBOOK
With over 440,000 likes alone on their Facebook page, this is one of their most popular platforms to use, and they update it regularly. They use it to promote products old and new and market any sales they may be having at that moment in time. It also allows you to get in contact with the company directly by sending them a private message. A "SHOP NOW" button is also available linking you directly to their website.
YOUTUBE
Anastasia Beverly Hills uses YouTube for a number of reasons, they have videos up showing you tutorials for seasonal makeup, a long with showcasing their range of products that are on offer. They also have a specific playlist for exclusive offers so there 6,089 subscribers can get exclusive offers through their YouTube videos.
INSTAGRAM
They use instagram on a regular basis keeping them connected with their customers, updating it with offers and their products new and old. They run competitions and also feature make-up artists that have used their products in a specific look. With a total of 19,800 followers to their instagram account, this is one of the main ways they keep their customers up-to-date on their business and products. A long with posting pictures of their products sometimes they just post fun images they think there follows might like to see!
EXCLUSIVE DISCOUNT OFFERS
Anastasia Beverly Hills uses their social media accounts to offer their customers a discount code which they can only get or know about if they are following the social media accounts.
COMPETTIONS
Anastasia Beverly Hills runs competitions frequently across their social media accounts.
This requires you liking and sharing a photo and their page, to enter then then they pick out the winner randomly. It gives their customers a chance to win their products!
FEATURE CUSTOMERS
They are not strangers to featuring make-up artists across their pages who have used their products. This not only promotes their products but also their customers as well making it a win win for all involved!!
WAS IT A SUCCESS??
They have 448,078 likes on their Facebook page, 19,800 followers on their instagram and since launching in 2009 they have 6,089 subscribers and 1,953,265 views on their YouTube. They have managed to build up a reputation and get their products known. After launching in the USA, they are now taking on the UK!!
Watch out for this brand!!
The total likes for the Facebook page is up 1.5% but the weekly likes is down 29.3%
This could be down to the fact that people who are looking for Anastasia Beverly Hills official Facebook page may not know that their page is called Beauty Bay, this is because that Anastasia Beverley Hills is a brand but the original company who came up with the brand and launches the product is called Beauty Bay.
